No doubt we've all been there when we came to the conclusion that it was just too hard. It was too hard and it would never happen and we gave up. Yeah we all know the saying "winners never quit" but it can be so hard to keep getting up after you've been knocked down [...]
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All those salesmen out there will be familiar with the classic cartoon where there is a medieval knight fighting off the hoards and dodging a rain of arrows and he says to the interupting servant – "I haven't got time to see a salesman – I've got a battle to fight". The salesman of course [...]
I'll admit it. As an IT consultant in a previous life I was a part of this sort of stuff ; Big fat indulgent software projects that basically involved big fat pieces of software squeezed and pushed into vaguely the right shape but truthfully the result was a big over engineered white elephant. No doubt [...]
Keyword research is arguably the most important part of getting your online business up and running successfully. Get it wrong and you’ll be taking a gun with blanks into battle.
My background is in I.T. before setting up KPM I worked as an architect on a number of quite large projects. The day to day cut and thrust of such a role was quite varied but like most roles across I.T projects it was driven by one and only one goal. Delivery. This focal point [...]
I find that not only do most business owners not see tangible value in social media such as facebook they also struggle to see how to bridge between the dare I say old world of the website or e-commerce store and the sites that are talking about them like facebook and twitter. From a technical [...]
Those business owners that have had the pleasure or pain of speaking to me about their online business, will know I will drone on about strategy. In a nutshell this means getting a plan and following it on a consistent basis. But what drives that plan are the tools and technology that you put online [...]
Arguably we are moving into the biggest period of small business creation in modern times. As we fight through the biggest recession for probably 50 years, banks are hated more than ever but are bouncing back raising two fingers at us as if nothing happened. However employees from the “bubble era” being kicked into touch and many are finally looking at going it alone. But there is great danger ahead.
Getting a website to the top of Google requires strategy. RSS should be part of the strategy but only used in the right way. This is the first post on a series of posts on RSS and how I use it to help build solid search engine positions for my clients
Well I guess most people have seen the latest Tesco advert? Yes they are typically very annoying but once you get over the desire to put your face in a cushion, this one is very interesting. It is the one where the husband (is he the one that used to be in Cold Feet?) starts [...]
It was more than 5 years ago when the first ‘boom’ in mobile internet happened. Unfortunately for the companies that invested heavily into the idea it was a bit of a flop. The boom was actually the noise of loads of money being blown for little results. I was a consultant at the time working [...]
Unless you have had your head in the sand in recent times, the buzz around social media and its application to business will be familiar to you. However there is something quite troubling for businesses in the midst of all this. In the days before social media there were products and services, advertising and marketing. [...]
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